“More recently, Amazon has been removing reviews in an attempt to compromise with sellers in lieu of shutting down a seller’s business entirely.” - Sean, Paralegal at Rosenbaum Famularo, PC. “As long as this type of abuse exists, we will continue to take enforcement and legal action against sellers participating in fraudulent reviews.”.
Organic reviews are the most valuable currency that an Amazon seller can have and having a lot of good reviews is a fantastic way to help avoid an Amazon suspension. Incentivized ReviewsĬreating fake reviews isn’t the same thing as incentivized reviews - which Amazon also recently banned - and these crackdowns aren’t going away anytime soon. “The result of these intentional efforts is the deception of Amazon’s customers and unfair competition with sellers on Amazon’s marketplace.” - Fake Reviews vs. By artificially improving your ranking with fake reviews, you have the potential to give yourself inflated metrics that don’t match the customer experience - which is one of Amazon’s highest standards. In fact, Amazon isn’t just suspending these sellers - they’re suing them.Īmazon claims that these fake reviews give sellers an unfair advantage by potentially influencing buying decisions.Īs Amazon sellers know, customer reviews are one of the most important metrics that helps to determine your product’s Best Seller Rank (along with total sales).
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